Tricycle Records proudly announces the release of The Union Trade “Why We Need Night”, out today and available on iTunes, Amazon and through our very own Tricycle Records Store.
About the Release
“Why We Need Night”, the third release on Tricycle from the San Francisco based group The Union Trade, follows their debut EP “Now The Swell” (2007) and 2008 full length, “Everyday Including”, whose lush, cinematic post-rock sound earned the band admiration from fans around the world. The success of “Everyday Including” was highlighted by The Union Trade’s performances at the 2008 NoisePop Festival, the 2008 and 2009 Bay Area Takeover parties at SXSW, as well as a slew of shows and an official SXSW showcase in 2009. The band has also received positive press and reviews in publications such as The Bay Bridged, West Coast Performer, The Owl Mag, San Francisco Bay Guardian, Heave Media, Just Press Play and Sound+Vision Magazine etc… Since its release, “Everyday Including” has earned heavy rotation from outlets such as SOMA FM’s IndiePop Rocks, BAGle Radio, Insomnia Radio, LastFM and Pandora.
“Why We Need Night”, written and recorded in the summer and fall of 2010, displays both the band’s evolving sound and their continued promise as it strips away some of the epic layers of their last release while adding a wider array of electronic and analogue elements.